Secret Money Making Strategy - Learn How to Write Powerful

by Michael J. McGroarty)

As simple as this sounds, 99% of all the business owners in the country just plain don't know how to design and write good advertisements. And that includes most of the biggest companies in business. If you have any intentions of operating a business of any kind, learning how to write advertising copy is the most important thing you must do. It quite literally will make or break your business. It is the difference between just barely hanging on, and profiting wildly. I don't how to tell you how important this really is. Looking back over everything that I have learned about making money, without a doubt, the one thing that has brought me the greatest amount of success, is knowing how to write powerful advertising copy. It really is, by far, the greatest money making skill I possess. I will gladly teach you what I know about writing advertising copy. We'll get to that a little later in this manual. For instance, just recently I ran a small advertisement in our local newspaper. It's not a big paper, only about 60,000 readers. The ad was 2 columns by 3" inches. At $38.25 per column inch the ad cost me $229.50 to run it just one time. It brought in over $4,000.00. That's 17 times cost! I challenge you to clip any ad out of your local paper, contact the merchant that ran the ad, ask him or her how much it cost to run the ad, and then ask them if it brought in 17 times that amount. If you can find a merchant that reports their ad is pulling at even 5 times cost I'd love to see the ad, because the truth is most advertisers are happy if their ad breaks even. They figure that as long as they recover what they invest in running the ad, the exposure they get makes it worth while. Although that may be true, what would you do if you had an ad that actually earned $2,000. profit every time you ran it? You would run it as often as you could, as long as it continued to make money, right? This is where business owners everywhere are killing themselves. Early on when their business is new they test different methods of advertising, if they are really lucky they get favorable results and will continue to advertise. But in many cases they don't, and they convince themselves that their business is not like other types of businesses, and newspaper advertising really won't work for them, and they never bother to test newspaper advertising again. It doesn't matter whether you advertise in newspapers, magazines, on billboards, or on the internet, the difference between your ad making really good money and being a total flop lies in how the ad is written. What offer are you advertising? Does the prospect understand what the offer is? Did the prospect even see your ad? Did you tell the prospect exactly how to buy? Each of these elements, plus a number of others determine how well your ad will pull. Many businesses survive for years and years, and the owner manages to squeak out a living, but how well would they do if they really and truly put forth a major effort to learn how to really write powerful ads. I can assure you the difference would be unbelievable. That's the problem. So unbelievable that most business owners just don't believe that it will make even a small difference let alone a major difference. They are so, so wrong! Learn how to write powerful advertisements and you will prosper for the rest of your life!

10 Great Ways To Generate More Sales

by Mohamed Rabea)

1. Negotiate with e-zine publishers to get free or discounted ads by letting them join your affiliate program and earn commissions on the ad you run. 2. Build up the number of people that join your free affiliate program quickly by temporally offering your product for free to the people that sign up. 3. Allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they'll refer their friends to your web site. 4. Offer daily or weekly visitor bonuses. This will increase your repeat traffic and sales because your visitors will visit regularly to get the visitor bonuses. 5. Sell advertising space in your product package. You could sell inserts, flyers, brochures, booklets, and digital ads for electronic products. 6. Publish your e-zine only on your web site. Have people subscribe to a "new issue" e-mail reminder. This could really increase your traffic and sales. 7. Create two versions of your e-zine so people can choose if they want ads included with it or not. This'll attract the people who hate ads to subscribe. 8. Add a free classified ad section to your web site. You could then trade banner ads with other web sites that have free classified ad sections. 9. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products. 10. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.

What you didn't know about FHM Magazine

by david chase)

FHM MAGAZINE FHM, an abbreviation for: For Him Magazine is a quite successful monthly men's magazine (also known as a lads' mag) that was first published as FHM in 1994 in the United Kingdom, but it has actually been around since 1985 under the name for him. FHM which was founded by Chris Astridge was first distributed through high street men's fashion outlets and expanded to newsagents as a quarterly publication by the spring of 1987. For him had most recently hardened up its editorial approach to compete with the expanding fashion market and has also introduced a sports supplement along with its normal edition. The magazine then had its name changed to FHM. As of 2005, it publishes twenty-seven different editions per month in countries such as the U.S., Russia, Denmark Australia, New Zealand, France, South Africa, Spain and many more. FHM, which is produced by the consumer division of publishing giant EMAP, was originally launched as a response to the success of LOADED Magazine the previous year (1993). FHM relies heavily on photographs of beautiful actresses and pop singers that are presently getting media attention and has a much more respectable air than pornographic magazines. FHM is usually stocked in the lifestyle rather than the adult section of newsstands. FHM is printed on very high quality glossy paper and the photography is of high technical quality, as well. FHM had become the best-selling magazine in Britain during the mid to late 1990's and was selling over 700,000 copies per month. Along with photo shoots, the magazine contains articles on a very wide variety of topics which include profiles of present sports stars, movie, music, technology and book reviews, some gossip, mens' fashion shoots, the "bar scene" in many different locations as well as extensive discussions of innovative sexual techniques. One of the most popular issues of FHM Magazine was the Top 100 Women Special which had left most readers extremely satisfied and eagerly awaiting the following year's edition which is sure to have the same reaction. "Wow!" is the reaction from the majority of readers that had received or purchased this special edition of FHM

Making Money with Articles: Freelance Writers

by karen fairham)

If you cannot or do not wish to write your articles yourself, you can search different outsourcing companies to find a freelance writer to help you grow your business and your website. These freelancers will ghost write articles for you which means that you will own all copyrights to the material that is produced to do with what you want. Freelance writers have a talent for writing, however, they would rather make quick money off of writing for others, rather than taking the time to build a niche website that will need to be heavily marketed and promoted to begin earning revenue. They are usually not marketers, but rather people who have a gift for the written word. On the other hand, those who are looking to make money from articles are marketers. They are looking to build websites that will give them long term revenue, rather than one quick payment and that is it. This Internet pool or freelance writers will open up a good opportunity for you to receive the quality, original content that you are looking for to build your niche site. How much you can make from placing articles and affiliate links on your website differs from person to person. How much you are able to make will depend mostly on how successful your site is. This means getting good search engine rankings through SEO efforts, making your site enjoyable and informative to read through engaging content, building your site around a great niche subject, how big your site is, and how many sites you have. Some people claim to make as much as $10,000 per month ($120,000 per year) through building and promoting niche sites, however, most people should not expect this kind of success, especially if you are very new, as that kind of success usually only comes with experience and acquired skill. A reasonable income to expect from a niche site, after you have worked for months to gain traffic and are hooked up with good affiliates, may be $500-$1,000 per month. However this is recurring income, so you will make that much monthly off of the efforts you put into that one site, it is not a one shot deal. After you have a successful site, most choose to continue to build niche sites. The more sites that you build, the better an income you can generate. Some also choose to build very fast and very short sites over sites that are slightly longer in length. It should be noted that the larger each of your sites are, the more income you will likely generate off of them. When starting out, it is important to remember that your first site will always be your hardest, since you are just learning the ropes of the business, and that not everyone is cut out to market and promote niche sites. It may not work out for you and you may end up losing a little bit of money, but that is a risk that everyone in this business has to take.

The Importance of Gradient in Designing Web Pages

by Anirban Bhattacharya)

Whether it is a simple website or a dazzling one, gradient backgrounds provide eye-catching, colorful backgrounds for any web page. A gradient is nothing but a variation of colors arranged from the darkest color to the lightest or vice-versa. It can be best described as a blend of colors consisting of a light color and a dark color. It is mostly used to create dazzling backgrounds on a web page of even on div cells or div boxes. The technique of applying gradient is usually available in Adobe Photoshop and Macromedia Fireworks program, two of the leading web designing software available worldwide. Gradient backgrounds are very important in corporate graphic design field. Professional graphic design companies have the best knowledge of gradient schemes for different corporate websites. These firms employ Adobe Photoshop or Fireworks to get the best results. When creating an attractive gradient background from the web page a corporate graphic design expert ensures that the height of the background image is 5 pixels. While creating an 800 resolution page, the experts make the image 760 pixels wide and for 1024 resolution pages, the image resolution is set to 984 pixels wide. The next step challenges a professional graphic designer to decide on the colors. Designers do not use darkest shades on the background in case of black colored text or lightest shaded backgrounds in case of light colored texts. In short, a well-balanced gradient effect is used to ensure the text, whether light-colored or dark, is visible. Graphic designers ensure that the gradient backgrounds should match with the borders of a web page. To accomplish this, horizontal and vertical gradient bars are created to frame the borders of the web page.

Sales Letter: -most Potent Tools You Can Use in Your Direct Marketing is the Direct Mail Letter

by Davi Sharma)

The most important part of any marketing you do is direct marketing. This includes letters, postcards, brochures, newspaper or magazine coupons, telemarketing, TV or radio direct response commercials, e-mails, and the copy on your web site. For any direct marketing campaign to be successful, you need to have a combination of marketing tools in order to make your offer repeatedly. One of the most potent tools you can use in your direct marketing is the direct mail letter. The letter, for more details visit to www.killer-sales-letters.com whether you're using it through the mail or the internet, is the actual sales pitch. It relays what your product or service is, and how much it can benefit the prospect. In short, the letter should do everything that a traditional person-to-person sales pitch does. Here are ten things that will make your letters more effective: 1. It must have a headline. The headline is the ad for the letter. It flags down the reader to read more. 2. Present the facts. Begin with a statement of basic truth, known and accepted by the reader. By introducing known facts, your create believability for later statements in the letter. 3. Do as much personalizing as possible. Personalize name, address, special interests, and anything else you can. 4. State your offer in the beginning, again in the middle, and again at the end. 5. Create a sense of urgency by giving prospects a cut-off date by which time your readers must respond to your offer. 6. Always include a P.S. The P.S. is the second thing readers read, following the headline. 7. Stress your main points with underlines, bold type, all caps, or a yellow highlighter effect. But don't stress too much. 8. Use short paragraphs, sentences, and words. In lattés of two or more pages use subheads. 9. Use black ink, plus blue to underline more important points. Print your signature and make notes in the margins or hand-write a P.S. 10. Tell the reader exactly what to do upon completing the letter, along with how to do it, and when to do it. A successful direct marketing campaign might consist of four pieces sent at two-week intervals: a two page letter, then a one page letter, then a postcard, then a telephone follow-up. It is important to remember that even the best letters don't get read if the envelope doesn't get opened. So make the envelope enticing to get your recipients to open it. You can do this by putting a "teaser" line on the outside, for more details visit to www.private-labels-empire.com motivating the person to open it. You could use a window envelope with a photo of free gift, resemblance of a check, or some other unique design. This increases curiosity and gives the recipient a reason to open the envelope.

Postcard’s Images Plus Text Equals Perfect Chemistry

by Kaitlyn Miller)

While images can be great attention getters for your postcard printing they are often not enough to keep your target client’s interest in your marketing collateral. Your postcard printer will tell you that more than your images, your postcard print needs to have a strong message to complement it. Even in today’s digital technology, great images are not enough anymore to gain your target clients’ interest. Great pictures in your postcard printing cannot guarantee a successful marketing campaign. In fact, images alone cannot convince your target clients to make a decision in your favor. If you want to have marketing collateral that really works, you need to have great images plus content that delivers a strong message. Good sales copy is important because it is what makes your target clients want to keep on reading and learning more of what you have to offer. While your images stop and get your readers to pick up what your postcard printer made for you, the words persuade them to do what you want. Nevertheless, this does not mean that you should downplay your graphics’ role completely. The point here is that both elements should have a starring role in your postcard printing. One element cannot dominate the other. Both should work together to give your target clients with a very strong message to make them want to take you up on your offer. In order for you to have the perfect harmony between the two elements, you need to consider the benefits of your business. Draw your readers in with the strengths and weaknesses of your presentation in your print postcards. Some products may be better off with just a picture and a few words to describe them. Others may need a little more words before your readers get enticed to buy them. Whichever the case, the point is to know your product so you can balance the two elements to give it strength in your presentation. Second, the higher the price of your product, the more you need to put graphics and words to describe it. Your target clients would likely shell out more money so they would need a very good reason to do so. They would want to have value for their money. It is just appropriate to provide them with postcard printing that is worth their while. The bottom line is for you to convince your target readers to consider your offer whenever they read your message. One effective means to do that is to get both your graphics and words to work together to achieve your objective.