In the past, website directories, online classifieds, safe lists and banner ads were all terrific ways to obtain website traffic. But the Internet is a dynamic medium that is constantly changing. And some methods just haven�t been able to keep up. On top of that, cost-per-click advertising is costing today�s entrepreneurs as much as several dollars per visitor! Search engine optimisation is a long-term strategy, costing thousands of dollars (unless you do it yourself) but results are not guaranteed� Pop Under advertising campaigns are cheap but you have to know how to properly set-up a pop under campaign. In my opinion, PopIn (layer) ads are a terrific (and cheap) way to attract the attention of thousands of visitors: PopIn ads receive a click trough rate of 1% - 2.0% (some popin layer ads receive a CTR of up to 5%) Banner ads receive a click trough rate of 0.2% - 0.6% (some banner ads receive a CTR of up to 2%) That means that if your PopIn ad receives a CTR of 2%, a 100.000 PopIn impressions campaign (avg. cost: $200,00) will bring 2.000 (targeted) visitors to your web site with a cost per targeted visitor of $0.10 only. | 
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