Postcard’s Images Plus Text Equals Perfect Chemistry

by Kaitlyn Miller)

While images can be great attention getters for your postcard printing they are often not enough to keep your target client’s interest in your marketing collateral. Your postcard printer will tell you that more than your images, your postcard print needs to have a strong message to complement it. Even in today’s digital technology, great images are not enough anymore to gain your target clients’ interest. Great pictures in your postcard printing cannot guarantee a successful marketing campaign. In fact, images alone cannot convince your target clients to make a decision in your favor. If you want to have marketing collateral that really works, you need to have great images plus content that delivers a strong message. Good sales copy is important because it is what makes your target clients want to keep on reading and learning more of what you have to offer. While your images stop and get your readers to pick up what your postcard printer made for you, the words persuade them to do what you want. Nevertheless, this does not mean that you should downplay your graphics’ role completely. The point here is that both elements should have a starring role in your postcard printing. One element cannot dominate the other. Both should work together to give your target clients with a very strong message to make them want to take you up on your offer. In order for you to have the perfect harmony between the two elements, you need to consider the benefits of your business. Draw your readers in with the strengths and weaknesses of your presentation in your print postcards. Some products may be better off with just a picture and a few words to describe them. Others may need a little more words before your readers get enticed to buy them. Whichever the case, the point is to know your product so you can balance the two elements to give it strength in your presentation. Second, the higher the price of your product, the more you need to put graphics and words to describe it. Your target clients would likely shell out more money so they would need a very good reason to do so. They would want to have value for their money. It is just appropriate to provide them with postcard printing that is worth their while. The bottom line is for you to convince your target readers to consider your offer whenever they read your message. One effective means to do that is to get both your graphics and words to work together to achieve your objective.